Vpliv strategije modnih blagovnih znamk na nakupne odločitve potrošnikov : diplomska naloga

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Title:	Vpliv strategije modnih blagovnih znamk na nakupne odločitve potrošnikov : diplomska naloga
Authors:	ID Kučiš, Ivana (Author) ID Kesič, Dragan (Mentor) More about this mentor...
Files:	Kucis_Ivana_20160928.pdf (846,89 KB) MD5: 1BB20E6732D6A801915C4203DA2D1417
Language:	Slovenian
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FM - Faculty of Management
Keywords:	strategija, modne blagovne znamke, moda, nakupne odločitve, potrošniki
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	[I. Kučiš]
Year of publishing:	2016
Year of performance:	2016
Number of pages:	IX, 37 str., [3] str. pril.
PID:	20.500.12556/RUP-16508
UDC:	366.1:658.626(043.2)
COBISS.SI-ID:	1538716100
Publication date in RUP:	06.06.2021
Views:	1961
Downloads:	32
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Language:	English
Keywords:	strategy, fashion brands, fashion, purchase decision, customers

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