Osnovna sestava in zaznavanje izbrane blagovne znamke pri uporabnikih : magistrska naloga

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Title:	Osnovna sestava in zaznavanje izbrane blagovne znamke pri uporabnikih : magistrska naloga
Authors:	ID Gobina, Andrej (Author) ID Hojnik, Jana (Mentor) More about this mentor...
Files:	FM_Gobina_Andrej_i2021.pdf (1,41 MB) MD5: AFF78E9E33FBCB28B1407EEAF0D25012
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FM - Faculty of Management
Keywords:	blagovna znamka, sestava blagovne znamke, vpliv sestavnih delov blagovne znamke na potrošnika, potrošniška izkušnja, uporabniška izkušnja
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	[A. Gobina]
Year of publishing:	2021
Year of performance:	2021
Number of pages:	VII, 59 str., [5] str. pril
PID:	20.500.12556/RUP-17416
UDC:	658.626(043.2)
COBISS.SI-ID:	87330563
Publication date in RUP:	01.12.2021
Views:	1483
Downloads:	78
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Language:	English
Keywords:	brand, brand composition, influence of brand's components on the customer, customer experience, user experience

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