| Abstract: | Prispevek se osredotoča na nov okvir za storitvene inovacije, »triosni model ustvarjanja vrednosti storitev« (model SVC), ki odraža koncepte logike, usmerjene v storitve (S-D Logic), ter preučuje njegovo učinkovitost. Model SVC, zasnovan na treh oseh – poslovni hierarhiji, sektorju/akterju in časovnici – ponuja večdimenzionalni okvir za analizo storitvenih inovacij od ravni podjetij oziroma organizacij do ravni skupnosti in družbe. S primerjavo z asociativnimi strateškimi orodji, kot je tehnika miselnega vzorca (mind map), raziskava pokaže uporabnost in učinkovitost modela pri spodbujanju soustvarjalnih pristopov v skupnostih in družbi. Poleg tega model SVC omogoča vizualizacijo prehajanja vrednosti storitev ter raziskuje nove usmerjevalce vizije in tehnološke oziroma organizacijske omogočevalce prihodnjih storitvenih inovacij. Pričakuje se, da bo kombinacija asociativnih in hierarhičnih pristopov, podprta z umetno inteligenco, učinkovita za prihodnje načrtovanje.This paper focuses on a new framework for service innovation, the “Service Value Creation three-axis model” (SVC three-axis model), reflecting the concepts of S-D Logic, and examines its effectiveness. Built upon three axes—business hierarchy, sector-actor, and timeline—the SVC model offers a multidimensional framework for analyzing service innovation from corporate / organizational levels to community / societal ones. Through comparison with associative strategy tools, such as the Mind Map technique, this research shows the model's applicability the model’s efficacy in fostering co-creative approaches within communities and societies. Furthermore, the SVC model can indicate the visualization of service value transition and explores new vision drivers and technological/organizational enablers for future service innovation. The AI-supported combination of associative and hierarchical approaches is anticipated to be effective for future planning. |
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