| Naslov: | Make the friendship bracelets : from parasocial attachment to horizontal reciprocity in Taylor Swift fandom |
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| Avtorji: | ID Vrtačič, Eva (Avtor) |
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| Datoteke: |  ZUP_Vrtacic_Eva_2026.pdf (140,68 KB)
MD5: 454B675752EC74F389CB1881353F2C78
 https://www.hippocampus.si/ISSN/2630-4082/58.185-199.pdf
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| Jezik: | Angleški jezik |
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| Vrsta gradiva: | Neznano |
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| Tipologija: | 1.01 - Izvirni znanstveni članek |
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| Organizacija: | ZUP - Založba Univerze na Primorskem
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| Opis: | This article analyses the exchange of friendship bracelets among Taylor Swift fans (Swifties) as a gift economy shaped by parasociality and platform capitalism. Because the celebrity is structurally inaccessible at scale, reciprocity cannot return as an interpersonal gift and is instead displaced laterally into fan-to-fan exchange, becoming horizontal reciprocity and a moral economy of belonging. Drawing on Mauss and Lévi-Strauss, and extending the analysis through Malinowski, Appadurai, Kopytoff, Weiner, Gell, and Miller, I show how mass-produced materials are singularised through labour and ex change. The Eras Tour operates as a tournament of value in which bracelets function as pop-cultural valuables whose circulation organises recognition and inclusion. Reciprocity here can be understood as temporally extended, networked circulation anchored around an absent centre. |
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| Ključne besede: | Taylor Swift fandom, swifties, friedship bracelets, parasociality, reciprocity, tournaments of value, inalienable possessions |
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| Status publikacije: | Objavljeno |
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| Verzija publikacije: | Objavljena publikacija |
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| Kraj izida: | Koper |
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| Založnik: | Založba Univerze na Primorskem |
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| Leto izida: | 2026 |
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| Št. strani: | Str. 185-199 |
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| Številčenje: | Letn. 58, št. 1 |
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| PID: | 20.500.12556/RUP-23531  |
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| UDK: | 316.613.42 |
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| ISSN pri članku: | 0587-5161 |
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| DOI: | 10.26493/2630-4082.58.185-199 |
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| COBISS.SI-ID: | 288197379 |
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| Datum objave v RUP: | 21.08.2026 |
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| Število ogledov: | 35 |
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| Število prenosov: | 0 |
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| Metapodatki: |    |
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