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Naslov:Research of strategic global development trends and competitiveness in the world pharmaceutical industry
Avtorji:Kesič, Dragan (Avtor)
Datoteke:URL http://dx.doi.org/10.4018/978-1-4666-6511-4.ch018
 
Jezik:Angleški jezik
Vrsta gradiva:Delo ni kategorizirano
Tipologija:1.16 - Samostojni znanstveni sestavek ali poglavje v monografski publikaciji
Organizacija:FM - Fakulteta za management
Opis:In this chapter, the authors analyze strategic global development trends and competitiveness in the world pharmaceutical industry. They find some most significant characteristics of the world pharmaceutical industry, which greatly influence the global development in this "high-tech" industrial sector. The global pharmaceutical industry has been consolidating over the past 30 years. According to the research, the main strategic reasons for the intensive consolidation processes in the world pharmaceutical industry include the following: lack of new products to drive sales growth, huge investments needed for R&D activities to develop new products, fast globalization processes of the global economy, global marketing and sales activities that need large investments, and changed structure of competitors created by M&A strategies and consolidation processes. The concentration process, which is still going on, has created many new phramaceutical players; however, some previously well-known pharmaceutical firms have disappeared from the global market place.
Ključne besede:mednarodno poslovanje, globalizacija, strategije, razvoj, konkurenčnost, farmacevtska industrija, concentration, consolidation, globalization, mergers and acquisitions, strategies, world pharmaceutical industry
Leto izida:2015
Št. strani:str. 390-401
UDK:339.9:661.12
COBISS_ID:1537309124 Povezava se odpre v novem oknu
DOI:10.4018/978-1-4666-6511-4.ch018 Povezava se odpre v novem oknu
Število ogledov:385
Število prenosov:2
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
Področja:Gradivo ni uvrščeno v področja.
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Skupna ocena:(0 glasov)
Vaša ocena:Ocenjevanje je dovoljeno samo prijavljenim uporabnikom.
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