Uporaba vedenjske ekonomije in nevromarketinga pri oglaševanju v jezikovnih šolah

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Title:	Uporaba vedenjske ekonomije in nevromarketinga pri oglaševanju v jezikovnih šolah
Authors:	ID Vasle, Tanja (Author) ID Rižnar, Igor (Author)
Files:	http://www.fm-kp.si/zalozba/ISBN/978-961-266-189-2.pdf
Language:	Slovenian
Work type:	Not categorized
Typology:	1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization:	FM - Faculty of Management
Keywords:	jezikovna šola, vedenjska ekonomija, nevroekonomija, nevromarketing
Year of publishing:	2015
Number of pages:	Str. 51-74
PID:	20.500.12556/RUP-7962
UDC:	339.138:81
COBISS.SI-ID:	1538098884
Publication date in RUP:	02.04.2017
Views:	2923
Downloads:	102
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Language:	English
Title:	The application of behavioral economics and neuromarketing in language school advertising

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