Ensuring restaurant quality and guests' loyalty : an integrative model based on marketing (7P) approach

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Title:	Ensuring restaurant quality and guests' loyalty : an integrative model based on marketing (7P) approach
Authors:	ID Kukanja, Marko (Author) ID Gomezelj Omerzel, Doris (Author) ID Kodrič, Borut (Author)
Files:	http://www.tandfonline.com/doi/pdf/10.1080/14783363.2016.1150172
Language:	English
Work type:	Not categorized
Typology:	1.01 - Original Scientific Article
Organization:	FM - Faculty of Management
Keywords:	F&B management, loyalty, marketing mix, restaurant quality
Year of publishing:	2016
Number of pages:	str. 1-18
PID:	20.500.12556/RUP-8568
ISSN:	1478-3363
UDC:	005.336.3
DOI:	10.1080/14783363.2016.1150172
COBISS.SI-ID:	1538177476
Publication date in RUP:	07.08.2016
Views:	3764
Downloads:	151
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