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114. Luksuzne znamke in potrošništvo : diplomsko deloSilvija Černac, 2015, diplomsko delo Ključne besede: potrošnja, potrošniška kultura, teorije potrošnje, zgodovina potrošnje, luksuzne znamke, luksuzni marketing, družbeni status, diplomska dela
Objavljeno v RUP: 10.11.2016; Ogledov: 3334; Prenosov: 178
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118. Innovation and communication as dimensions of the marketing culture : their influence on financial performance in Slovenia's insurance and construction industriesNatalie C. Postružnik, Melita Moretti, 2012, izvirni znanstveni članek Opis: This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings.
Ključne besede: marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry
Objavljeno v RUP: 30.12.2015; Ogledov: 2988; Prenosov: 11
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