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Erasmus+ mobility : empirical insights into Erasmus+ tourists' behaviour
Miha Lesjak, Emil Juvan, Eva Podovšovnik, 2020, izvirni znanstveni članek

Opis: Erasmus+ students represent a large sub-segment of educational tourists, making this segment an attractive market for universities as well as destination marketing organisations. Unfortunately, very little is known about Erasmus+ students' travel behaviour; hence the present study aims at extending empirically supported knowledge about travel behaviour of students during their Erasmus+ mobility. Data was collected via an online survey among all Erasmus+ enrolling students in the academic year 2016/17 in Slovenia. The results show that 93% of the participants travelled during theirmobility. The level of studies aswell as gender affect students' travel behaviour, making the two characteristics immediately useful attributes when targeting Erasmus+ travellers. Based on perceived destination attributes, male students predominantly seek cities with attractive nightlife but female students look for easily accessible cities, which are safe and offer attractive cultural sites. These findings suggest that tourism providers, destination tourism organisations and universities should work hand in hand when designing personalised tourism experiences and their promotion among Erasmus+ students. This is crucial during the phase of planning Erasmus+ mobility, when students choose their destination and host university, as well as during students' Erasmus+ mobility, because Erasmus + students travel during their student mobility.
Ključne besede: Erasmus+ mobility, education, international students, destination attributes, tourist behaviour
Objavljeno v RUP: 30.11.2021; Ogledov: 870; Prenosov: 42
.pdf Celotno besedilo (180,20 KB)

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The transfer of travel habits from childhood to adulthood
Anja Lazar, Janja Gabruč, 2017, kratki znanstveni prispevek

Opis: This study examines whether touristsʹ travel habits and patterns transfer from their childhood to adulthood and which elements of their vacation are most commonly repeated in their adulthood. We have examined this phenomenon through a sur- vey questionnaire which has been completed by 111 respondents who take vacations regularly. The survey presented two sets of eleven pairing statements relating to the following travel elements: destination, spatial repetition, frequency, duration, tim- ing, organization, travel party composition, type of vacation, vacation activities, ac- commodation and travel mode. First set of eleven pairing statements referred to the presentwhilethesecondsetreferredtothepast.Wehaveexaminedrepetitionbycal- culating correlations between pairing statements. The results have shown existence of weak correlations between the majority of pairing statements which suggests rep- etition of repetition of childhood patterns and habits. The highest repetition rate has been noted with transport, activities and time elements, while no correlation has been noted with frequency element.
Ključne besede: tourism, tourist, pattern, habit, travel
Objavljeno v RUP: 20.11.2021; Ogledov: 935; Prenosov: 24
.pdf Celotno besedilo (85,71 KB)

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Heritage marketing in tourism
Gorazd Sedmak, 2017, strokovni članek

Ključne besede: heritage marketing, cultural heritage, tourism, tourist offer
Objavljeno v RUP: 20.11.2021; Ogledov: 730; Prenosov: 23
.pdf Celotno besedilo (176,10 KB)

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Development and evaluation of different models for predicting tourist category from texts
Branko Kavšek, Jernej Vičič, 2017, objavljeni povzetek znanstvenega prispevka na konferenci

Ključne besede: tourism, tourist category, data mining, text mining, predictive models
Objavljeno v RUP: 15.01.2018; Ogledov: 2881; Prenosov: 526
.pdf Celotno besedilo (1,10 MB)
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