| Naslov: | Innovation and communication as dimensions of the marketing culture : their influence on financial performance in Slovenia's insurance and construction industries |
|---|
| Avtorji: | ID Postružnik, Natalie C. (Avtor)
ID Moretti, Melita (Avtor) |
|---|
| Datoteke: |  http://www.dlib.si/details/URN:NBN:SI:DOC-LD8FJXOQ
|
|---|
| Jezik: | Angleški jezik |
|---|
| Vrsta gradiva: | Delo ni kategorizirano |
|---|
| Tipologija: | 1.01 - Izvirni znanstveni članek |
|---|
| Organizacija: | FM - Fakulteta za management
|
|---|
| Opis: | This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings. |
|---|
| Ključne besede: | marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry |
|---|
| Založnik: | Društvo ekonomistov Maribor |
|---|
| Leto izida: | 2012 |
|---|
| Št. strani: | str. 35-47 |
|---|
| Številčenje: | Letn. 58, št. 1/2 |
|---|
| PID: | 20.500.12556/RUP-7686  |
|---|
| ISSN: | 0547-3101 |
|---|
| UDK: | 005.336.1:005.57:001.895(497.4) |
|---|
| COBISS.SI-ID: | 4267991 |
|---|
| Datum objave v RUP: | 30.12.2015 |
|---|
| Število ogledov: | 3304 |
|---|
| Število prenosov: | 12 |
|---|
| Metapodatki: |    |
|---|
|
:
|
Kopiraj citat |
|---|
| | | | Skupna ocena: | (0 glasov) |
|---|
| Vaša ocena: | Ocenjevanje je dovoljeno samo prijavljenim uporabnikom. |
|---|
| Objavi na: |  |
|---|
Postavite miškin kazalec na naslov za izpis povzetka. Klik na naslov izpiše
podrobnosti ali sproži prenos. |
